If you’ve been building your business for very long at all, you’ve undoubtedly heard that the #1 KEY to success is building your Influence & Credibility.

How do you get people to see you as an Influencer? One that is Credible? One that they WILLINGLY want to b’uy from?

Well, the top expert on the topic, Robert Cialdini, in his book called “Influence” outlines the 6 elements of Influence in his book. They are:

1) Reciprocation. People are more willing to comply with requests (for favors, services, information, concessions, etc.) from those who have provided such things first.

So, in your business, you need to GIVE first. But where do you get the people to give “stuff” to?

2) Commitment/Consistency. People are more willing to be moved in a particular direction if they see it as consistent with an existing or recent commitment. Get them to make a small commitment and they’re much more willing to take the next step and make a bigger commitment.

So, in your business, you want to get people to send something small — say $5 to $20, so that they are more likely to want to spend $100’s to $1,000’s on all the other stuff you have to offer. Again, where do you get the people who are willing to do this? And, what is it that you offer them at the smaller amount?

3) Authority. People are more willing to follow the directions or recommendations of a communicator to whom they attribute relevant authority or expertise.

So, in your business, you need to SHOW folks that you are an Authority and Expert. But how do you do this?

4) Social Validation. People are more willing to take a recommended action if they see evidence that many others, especially similar others, are taking it.

So, in your business, you need to have PROOF that people are b’uying what you offer. But how the heck do you do that?

5) Scarcity. People find objects and opportunities more attractive to the degree that they are scarce, rare, or dwindling in availability. Even information that is scarce is more effective.

So, in your business, one way to create “scarcity” is to have a coaching program or membership site that has limited space available. If you have the other 5 elements of Influence AND limited space, it makes it a LOT easier to get people to buy it! But how do you do that?

6) Liking/Friendship. People prefer to say yes to those they know and like.

So, what does that look like in your business?

What is that one thing that fits ALL 6 elements of “influence”?

Having a Best Selling Book of your own!

When you have a Best Selling Book and you use it to gift people into a trial of your membership, a download of an audio or video course that you normally sell, or anything else, you have RECIPROCITY.

When you have a Best Selling Book that someone has bought on Kindle for as little as $5 or bought in print for as much as $24.95, you’ve gotten them to make a COMMITMENT, making it a LOT more likely that they’ll make a bigger commitment later!

When you have a Best Selling Book, you automatically are seen as an AUTHORITY in your field!

When your book becomes a Best Seller, it’s automatic Social Validation for you and your business! Especially when your customers are leaving you great reviews on Amazon, talking about your book on Facebook & Google+, etc.!

When you have a Best Selling Book, you have a way to talk about the limited opportunity to work with you in your membership site or coaching program — giving you SCARCITY!

When you have a Best Selling Book, your readers feel like they already know, like, and trust you, making you FAMILIAR to them and making it a whole lot more likely that they’ll buy from you again!

The BEST part is that turning your book into a BEST SELLER is a LOT easier than you might think! And, you can learn step-by-step how to do it when you join us for the:

“Entrepreneurial Authoring VIRTUAL Workshop: Become a Best Selling Author & Change the World!”

—> https://www.askggg.com/eaw

For the first time EVER, Directions University is hosting this Authoring Workshop next week, on Thursday June 26th (from Noon to 6pm eastern) and Friday, June 27th (from 9am to 6:30pm eastern).

As you’ll see, we’ve assembled a World-Class Faculty for this one-of-a-kind VIRTUAL Event that you can participate in without ever leaving home!

Reserve your seat NOW and get started on the path to seeing your name as a Best Selling Author, in a way that skyrockets your business quickly at:

—> https://www.askggg.com/eaw

To Your Abundant Authoring Success!

Gina Gaudio-Graves
“The JV Queen”
Dean & Founder, DirectionsUniversity.com

P.S. If you’d like a “sneak peek” of what you’ll learn when you attend this 1 1/2 day VIRTUAL Workshop, watch the replay of the Preview Webinar! It’s at the top of the page and you don’t even need to opt in to watch it! It’s at:

—> https://www.askggg.com/eaw




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