Ask Gina Gaudio-Graves’ … About Internet Marketing & Strategic Alliances

It’s not very often that you get an opportunity to learn about marketing by studying a rock band.  But that changed today.

If you haven’t heard the news yet, let me fill you in …

Each year, there are about 12,000 record albums released.  Until now, all of these albums were released by artists through record labels. 

The record label acts as a distribution partner.  Obviously, that means that the label takes a cut of the sales.  In fact, that’s usually a pretty large cut.  This leaves the artists to share the remains among what is often many people.

One entrepreneurial band, though, is changing this model.

Today, a group known as “Radiohead” announced the release of it’s long awaited album, “In Rainbows”. 

Ordinarily, such an announcement wouldn’t make me even read the entire notice.  (I’m much more into the rock ‘n roll of the ‘70’s than the current stuff.)  But this headline caught my eye …

“Radiohead Says:  Pay What You Want”

What the heck?  How can the music industry let you pay what you want for an album?  Especially with so many players in the ring with their hands out waiting to be paid?

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Well my blog has suffered greatly these last few months as we prepared for “The Marketing Seminar” — an event I co-hosted with Henry Gold and Socrates Socratous in Sandusky, Ohio this past weekend.  The event was a smashing success!

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Over the last week to 10 days, you have seen email
after email about the new 7 figure product that Mike
Filsaime just put out.  Happily for you, you did NOT
get one from me!

It’s not that the product isn’t good … I haven’t even
seen the product yet.  And that’s the real reason that
you haven’t seen me promote it, too.  I won’t promote
anything that I haven’t personally examined.

During this same period of time, though, I have seen
plenty of other products! 

In fact, I’ll bet that in only the last 10 days, you’ve
probably seen at least 30 other emails, about 30
OTHER products, all launching for the first time.  (I
have seen over 50 during that time and I’m just
assuming you aren’t on as many list launches as me.)

Every single one of them has some new gimmick designed
to make you buy right now.

How many have you purchased from those emails?

1?

2?

5?

10? 

More?

Yep, that’s what I thought.  And that’s NOT good!  You
didn’t NEED all that stuff!

Did any of that “stuff” actually put more money in your
pocket?

Did any of that “stuff” actually make you a better
marketer?

Did any of that “stuff” actually write your copy for
you?

Did any of that “stuff” actually create a product for
you?

Do you have any more m.on.ey now than you did 10 days
ago, BEFORE you got all of those emails talking about
all of those new products?

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If you’re new to blogging, about 2 hours ago, a brand
new book came out that is going to be your roadmap to
the blogosphere!

I had actually planned on putting a similar book out
later this summer. However, why should I bother when
this one has so much info crammed into it’s 61 pages?

Yep … that’s all it is, just a short 61 pages!

But in it, you’ll have your hand held every step of
the way (complete with screen shots, too!) while you
set up your WordPress blog, write your first blog
post, setup promotions for your blog, and actually
start getting subscribers from your blog.

Heck, he even includes screenshots to show you how to
add an opt in form to your WordPress blog.

The section on using Web 2.0 sites to generate traffic
to your blog is phenomenal. You’ll easily master sites
like Squidoo with this resource!

Now, please understand, while this book is truly
magnificent, it is NOT for everyone!

If you have already set up your blog and are actively
blogging, then you’ll want to skip this book as it
should all be old hat to you.

On the other hand, if you’re just starting out with
blogging (as many of my students and subscribers are),
then I give this book two-thumbs up (and maybe even the
whole hand!).

There are a few typos throughout the book, and it’s
not all fancy like Rich Shefren’s latest report. But
then again, it’s meant to be a tool to help you get
this essential process down pat. It’s not meant to
sell you something (like Rich’s was — although that
is a fabulous read as well!).

What is it that I am talking about?

Have you guessed it yet?
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Affiliate Marketing, blogging, blogging 2 the bank, blogging to the bank 2, build a list, drive traffic to your website, gina gaudio graves, internet marketing, List Building, Miscellaneous, rob benwell, squidoo, technorati, web 2.0

Many of my students are relatively new online. For those students, there is one thing by far, that challenges them more than any other …

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blogging, driving traffic, get traffic to your website, gina gaudio graves, internet marketing, List Building, technorati

I’m sorry that I haven’t been able to post to my blog in a few weeks.  I’m currently in New Jersey and while I’ve been here (since the first week of June), I have been getting an HTTP 504 error every single time I try to post to the blog.

I’m going to try to get this posted through one of my interns, so hopefully I can get back in touch with my readers.

You see, I have a few really important things to share with you.  You might remember that a few weeks back, I shared with you some of the projects that my interns were working on.  I have one  more of them to show you today.

One of my apprentice/interns is Lisa Martin.  I want to tell you a little more about her before I show you what she’s been up to.

When I first started working with Lisa, about 6 months ago, she was as green as they come.

In fact, I still remember the first time that she called me and told me what she did for a living.

Lisa works a full time job.  In her job, she works for a pretty big company (they’re actually on the NYSE).  And what she does is to manage their email campaigns.

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Affiliate Marketing, Business Success, internet marketing

Have you seen the stir this week in the internet
marketing world over PayPal shutting down Jonathan
Legere’s $7 Secrets site and several other $7 sites as
well?

It’s all over the forums!

One of my interns IMed me about it a few days ago,
concerned because she knows that I promote many of
these sales.

So I set out to investigate the issue for myself …

Since I know that many of you are either promoting them
as well or are running your own $7 promotions and sites,
I wanted to make sure that you were at least aware of the
issues.

So, if you have a $7 site, or if you are promoting them, what
can you do to prevent your PayPal account from getting
shut down?
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Affiliate Marketing, internet marketing, Joint Ventures

In my last post, we explored one way that you could come up with
creative ideas that just might make you a Kings Ransom and allow
you to live your passion.

I got you started with the first idea about using other people’s
products.

Now can you you come up with any other ideas that would allow
you to find your pot of goal by following your passion?

Come on … think harder!

I know you can do it!

Ok — I guess that it wouldn’t hurt for me to give you one more
idea, but then you’ve got to come up with one yourself, too. Is
that a deal?

Here’s the second way that you can position yourself for success
in your business …

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Business Success, duplicating excellence, excellence, gina gaudio graves, internet marketing, mediocrity, originality, profit by imagination, thomas edison, walt disney

I recently wrote a post entitled “Snobbiness=Sales?” In that post, I talked about a conversation I had recently with my partner, Henry Gold.

Every word of that post was the TRUTH.

That was a real conversation.

It actually took place.

And, it actually happened JUST LIKE I said it did.

A few days ago, Henry Gold decided to blog about this very same conversation.

That blog post contains a VERY INTERESTING lesson in blogging for those who study it carefully. I guarantee you that if you follow this lesson, your blog posts will get you MUCH better results.

Bear with me for a minute as I share a little of the background with you before I show you that lesson.

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Business Success, henry gold, how to write a blog post, increase click thrus to your blog, increase comments to your blog, internet marketing, snob, success mindset, terry dean

A few weeks ago, on my other blog, I wrote a post called “Snobbiness = Sales?”.  In that post, I shared with you a recent conversation that I had with my coaching partner, Henry Gold.

In that post, I asked the question:

“Do you really need to be a snob to have HUGE sales on the internet? Is it essential that you write in a snobby way in order to have a successful internet business?”

Not only did I tell you about Henry Gold being a snob, but I also shared with you Henry’s opinion that some other great marketers were snobs as well.

Let me tell you … that post really opened up a can of worms!

Immediately after I wrote it, Terry Dean visited my blog and wrote a great comment.  (Thanks Terry!)

A day or so later, Henry Gold emailed his list and mentioned the article.  And yesterday, Henry blogged about it again.

This time, though, Henry made it sound like it was ME who was saying that certain marketers (including him) were snobs.

I want to set the record straight right now …

I NEVER said that Henry or any other marketer was a snob!

and

It wasn’t even me that started the conversation!

Here’s what really happened …

Henry had been coaching me to help me improve my writing on my blog and in my emails.  One day, when I was quite depressed about not getting great results like him in terms of the number of comments I got on my blog, and in the number of sales I got from my blog, Henry said to me:

“Gina, if you really want those kinds of results, you’ve got to be a snob.”

After Henry and I had this discussion, he even went to our apprentices and told them the same thing.  Basically, he told them all that if they really wanted to succeed online, they would have to become snobs.

Why would Henry give me and our apprentices this advice?

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